Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. The classic, iconic analog instant camera comes with autofocus, a self-timer, and double exposure. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format.

Real Life is beautifully imperfect

Sometimes it’s messy and unexpected. It’s beautifully imperfect – just like Polaroid Photography.

Autofocus 2-lens system

In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle even without the flash.

Classic look, future-facing materials

The iconic camera retains its style, but is now made with 40% recycled materials.

Shoot with iconic Polaroid film

Its hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.

Accurate, human-friendly flash system

A flash system designed to make everyone look how they actually look.

Double Exposure

Dreamy. Artistic. Overlay two shots into one Polaroid photograph.

Self-Timer

A 9 second timer for the perfect selfie or set-up shot